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The soft-focus trend that takes your skin to new heights.

Trends tend to swing one way then the next – think the over-drying matte skin looks of the past, and the super dewy clean girl aesthetic of this summer. But have you heard about cloud skin? This soft-focus, velvety skin trend has been taking over TikTok and for good reason. It’s all about prepped and hydrated skin but with a hazy, lit-from-within finish that looks like your favorite filter has gone IRL. 


Take your fave looks to fresh heights with cloud skin.


Step 1: Filter Effect Soft Focus Foundation

Cloud skin is all about that diffused glow, so this soft focus foundation cream is formulated to do just that. Good-for-skin ingredients like hyaluronic acid and vitamin E hydrate and nourish, so your skin is glowy and silky smooth. Apply with a damp beauty sponge.


Step 2: Filter Effect Soft Radiant Concealer

In order to achieve that cloud skin flawlessness, brightening and concealing in all the right places is key. This concealer adds an inner radiance that’s subtle yet stunning, with its medium coverage that covers up imperfections and dark circles. Hyaluronic acid and pomegranate seed extract also hydrate and brighten for that healthy-looking glow. Apply with the doe-foot applicator wherever needed.


Step 3: Bake & Set Focus Setting Powder

This is where the cloud skin magic comes in – a satin-like setting powder pressed into your skin to create that soft-finish glow like no other. This translucent powder also bakes and sets your look at the same time, so win/win. Boost it with a cream blush if you’d like.


Step 4: Mattifying Setting Spray

Don’t undo all your cloud skin work with a dewy setting spray – keep it matte yet glowy with our Mattifying Setting Spray. Our much-loved micro-fine mist is enriched with nourishing niacinamide and natural fruit extracts. Shine is reduced and the clouds have come out.


That’s it – don’t forget to share your dreamy cloud skin looks and tag us! @morpheofficial on TikTok and @morphebrushes on IG.