Playa on figures

PLAYA

Playa launched in 2017 to bring effortless
California cool to everyone, everywhere.
Playa's botanical-based products balance
the best of nature and science for truly
transformative results.

New
NEW DAY HAIR

NEW DAY HAIR

AU $24
New
HEALING HAIR MASQUE

HEALING HAIR MASQUE

AU $38
Best Seller
EVERY DAY SHAMPOO

EVERY DAY SHAMPOO

AU $28
New
VIOLET BRIGHTENING SHAMPOO

VIOLET BRIGHTENING SHAMPOO

AU $28
New
RITUAL HAIR OIL

RITUAL HAIR OIL

AU $38
New
PURE DRY SHAMPOO

PURE DRY SHAMPOO

AU $24
New
CALIFORNIA SALT SHAMPOO

CALIFORNIA SALT SHAMPOO

AU $38
New
ENDLESS SUMMER SPRAY

ENDLESS SUMMER SPRAY

AU $24
MEET THE FOUNDER SHELBY WILD

MEET SHELBY WILD

Shelby was living in New York working as a stylist for Vogue when she realized everyone could do "no makeup, makeup," but no one had the perfect formula for wash-and-go hair. So, she moved to Venice, California to create products that allow the effortless ease of wash-and-go hair to be accessible to everyone without compromising style or efficacy.