Vicious™ Mascara

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Available for orders $35+ with Afterpay. Learn more.

Available for orders $35+ with Afterpay. Learn more.


Extreme volume and extra definition meet in this extra-volume mascara that immediately intensifies the lashes from the root, leaving the tips elongated, lifted, and separated. With a vinyl formula and a unique brush, VICIOUS™ builds up a firm and intense lash line, giving depth to your eyes while separating the lash tips. The total look is inspired by tightlining, which makes your eyes appear bigger, more expressive and dazzling.


  • Innovative elastomer brush provides control, a precise application, and defines every single lash. It contains multiple ‘reservoirs’ to release substantial volume at the root of the lashes, and the brush tip can be used to intensify the thinner and bottom lashes.
  • Combines the best of a volumizing mascara with a high-definition mascara
  • Long-lasting but also easy to remove
  • Jet black shade deepens the expression and intensity of your look
  • Ophthalmologically tested
  • Tested for contact lens wearers
  • 100% vegan & cruelty free
  • Made in Italy

100% saw instant volume*

97% said it gives extreme definition*

95% said it is long-lasting & smudge-proof*

*Blind-tested on 30 people after one application.


  • For intense volume, use the brush in the classic horizontal position and comb the lashes.
  • For thin ends without clumps, the brush can be used vertically so its micro-combs at the tip can work on intensifying the smaller and thinner lashes for maximum definition.
  • For a tightlining effect, apply on the base of the lashes using small zig-zag movements to fully emphasize the lash line and really define the eyes.

    Net Weight: 10 ml / 0.34 fl. oz.

    aqua / water / eau, paraffin, glyceryl stearate, synthetic wax, stearic acid, acacia senegal gum, butylene glycol, palmitic acid, oryza sativa (rice) bran wax, polybutene, vp/eicosene copolymer, ozokerite, aminomethyl propanol, hydrogenated vegetable oil, phenoxyethanol, stearyl stearate, hydroxyethylcellulose, polyester-11, glycerin, panthenol, biotinoyl tripeptide-1. +/− (may contain): ci 77499 (iron oxides).